We think about
automation differently.

Dioretsa — "asteroid" spelled backwards. We look at automation from the opposite direction everyone else does.

"We built Dioretsa because we were tired of AI tools that solve one thing beautifully and ignore the rest. Business doesn't work in silos. Neither should your AI."
AM
Alex Mercer
CEO & Co-founder, Dioretsa AI
500+
Teams on the platform
12
People on the core team
3
Years since founding
4
Countries with customers

From a frustration
to a platform

2023
Founded in Amsterdam by Alex Mercer and Sara Kim after years of building internal automation tools at Stripe and Palantir. First lines of code written in a canal-side apartment.
2024
Seed round closed ($4.2M). First enterprise pilot launched with Meridian Corp — processing 12,000 invoices per month. Team grew to 8 people.
2025
100 teams onboarded across Finance, Ops and Engineering. SOC 2 Type II certified. Dioretsa named one of "25 AI Startups to Watch" by TechCrunch.
2026
Public beta launched. 500+ teams onboarded. Series A in process. New Decision Intelligence layer shipped. Office opened in New York.

The name means
everything

Dioretsa is "asteroid" spelled backwards. Most automation tools start with a single problem and work outward. We started by asking: what does the entire output look like, and how do we build backwards from that?

Like an asteroid in reverse — instead of a force that creates chaos, we create a force that brings order. Starting from the result you want, and building the intelligence to get there.

This philosophy is baked into every product decision we make. We don't build features. We build outcomes.

"The asteroid doesn't care about the chaos it causes. We start from the impact we want — and engineer every step backwards from there."

Built by people who've
been in your shoes

We're engineers, designers and operators who spent years frustrated by the same problem. Now we're fixing it.

AM
Alex Mercer
CEO & Co-founder

Previously built ML infrastructure at Stripe. Obsessed with making AI actually useful in production. Runs on espresso and long walks along the IJ.

SK
Sara Kim
CTO & Co-founder

10 years in distributed systems. Former lead engineer at Palantir. Believes the best infra is the kind you never think about. Cycling enthusiast.

DV
Daniel Voss
Head of Product

Ex-product lead at Linear and Figma. Believes great UX is a competitive moat that compounds over time. Sketches product flows on paper napkins.

MC
Maya Chen
Head of AI

PhD in Machine Learning from MIT. Focused on explainable, auditable AI systems that enterprise teams can actually trust. Publishes research on decision intelligence.

TR
Tom Reeves
Head of Sales

Enterprise SaaS veteran. Built 3 sales teams from 0 to $10M ARR. Knows every objection before you raise it. Golfer, reluctantly.

LH
Layla Hassan
Head of Design

Design systems obsessive. Previously at Vercel and Framer. Believes every pixel has a purpose and every interaction should feel inevitable, not learned.

We're hiring across Engineering, Product and Sales.

View open roles →

What we actually
believe in

01
Move differently

Speed matters, but direction matters more. We don't just move fast — we move in the right direction. We question assumptions, think from first principles and never copy what everyone else is doing just because they're doing it.

02
Build for trust

Enterprise automation touches critical business processes. We design every feature knowing that a mistake could cost a customer real money. Explainability, auditability and reversibility are non-negotiables — not nice-to-haves.

03
Think end-to-end

Point solutions are everywhere. We build for the whole workflow — because the value of automation compounds only when the entire chain works together. We don't celebrate a feature. We celebrate a workflow that changed how a team operates.

Want to join the mission?

We're a small team building something big. If you're excited about the future of enterprise AI, we'd love to hear from you.

Try the product Get in touch →